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Importance of story
The Importance of Story
“Truth, naked and cold, had been turned away from every door in the village. Her nakedness frightened the people. When Parable found her, she was huddled in a corner, shivering and hungry. Taking pity on her, Parable gathered her up and took her home. There, she dressed Truth in story, warmed her and sent her out again. Clothed in story, Truth knocked again at the villagers’ doors and was readily welcomed into the people’s houses. They invited her to eat at their table and warm
herself by their fire.”Jewish Teaching Story
(From The Story Factor by Annette Simmons)
Story can communicate better than bare facts. It makes a message more human and consequently more accessible and compelling. This is why we believe strong story development is essential to compete today.
So what’s your story?
Does your company have a strong well understood story? The development of a strong company or brand story will make the difference between success and failure.
More than just the facts, a story needs to be both memorable and easy to understand. Researching an idea that is not clear is a waste. It does not provide the insights a company needs to make the right decision.
This is how we help. We work with companies to develop their story based on known concepts. These concepts, such as analogies, metaphors, archetypes and icons are used to help provide a framework that is familiar and quickly conveys meaning. This is a simple honest way to take into account what is already known and how people actually think.
